LifeLiner Magazine Advertising

The Lifeliner is distributed quarterly and is a valuable tool for us to promote the industry and the membership. We distribute the magazine not only to all current members but we also distribute it to legislators, regulatory officials, business leaders and other important decision makers from across the state.

In focus groups among the membership, the Lifeliner continues to be viewed by the membership as an important member benefit and 90% of the members polled in the focus groups rated the importance of the magazine as being a 9 or 10 (10 is the highest rating). The bottom line is that the members enjoy reading about other members and seeing the photos of people within the industry. The Lifeliner is intended to be a powerful public relations tool for people within the membership and of course, for the general public as well. We are constantly working with the publisher and the printer to insure that a quality, cost-effective piece is distributed to the membership and while this is always a challenge, we are proud of the magazine that continues to hit the members.

We hope that you will consider being an advertiser in the Iowa Trucking Lifeliner. This publication is the lifeblood of our communications effort and it is a positive publication that is targeted specifically to the IMTA members. This is a magazine that is only about one important thing …our members. We view it as a positive and powerful method in which we can highlight and recognize the membership for its accomplishments, its leadership and commitment to the trucking industry.

We hope that you too find this magazine to be something that you look forward to looking at and we hope that you will consider showing your support of the
Iowa Trucking Lifeliner by becoming an advertiser. If you have any questions, please don’t hesitate to give us a call.

Lifeliner Advertiser's Contract